Introduction

Smith & Cor PTY LTD trading as Adalytic (referred to as “Adalytic”, “we”, “our”, “us”) is bound by the Privacy Act 1988 (Cth), including the Australian Privacy Principles (APPs), and recognises the importance of ensuring the confidentiality and security of your personal information.

All third parties (including clients, suppliers, contractors, and agents) that have access to or use personal information collected and held by Adalytic must abide by this Privacy Policy and Collection Statement (“Privacy Policy”).

Definitions

Personal Information: Information or an opinion about an identified individual, or an individual who is reasonably identifiable.

Sensitive Information: Includes information about racial or ethnic origin, political opinions, religion, membership of a trade or professional association, sexual orientation, health information, genetic and biometric data, or criminal record.

Use of Information: Refers to the use of information within Adalytic.

Disclosure of Information: Refers to providing information to persons outside Adalytic.

Privacy Officer: The contact person within Adalytic for questions or complaints regarding handling of personal information.

What Personal Information We Collect

We may collect and hold a range of personal information to provide our services, including but not limited to:

Name and contact details (address, email, phone number)

Employment details, business name, and industry information

Marketing and lead information (submitted via forms, ad campaigns, CRM integrations)

Payment and billing details (where relevant)

Website usage data, IP addresses, cookies, tracking pixels, and analytics data

Social media profile information (where interactions occur via advertising platforms)

We generally do not collect sensitive information unless it is necessary and you have provided explicit consent, or we are required/authorised to do so by law.

How We Collect Personal Information

We collect personal information in several ways, including:

When you submit a form on our website, landing pages, or digital advertisements (e.g., Meta Lead Ads, Google Ads, LinkedIn Lead Gen forms, TikTok forms).

When you interact with our team by phone, email, social media, or in person.

Through third-party platforms and integrations (CRM, email automation, analytics, ad platforms).

Through cookies and tracking technologies on our website and campaigns.

From public sources and third parties (e.g., business directories, referral partners).

If you choose not to provide certain personal information, we may be unable to provide you with some or all of our services.

Use of Personal Information

We collect, hold, and use your personal information to:

Provide and improve our products and services.

Deliver marketing, advertising, and retargeting campaigns across digital platforms.

Personalise your experience on our website and advertising channels.

Process payments and manage client accounts.

Conduct analytics, reporting, and business intelligence activities.

Respond to enquiries and customer service requests.

Comply with our legal and contractual obligations.

We may also use your personal information for related secondary purposes that you would reasonably expect, or as permitted by law.

Disclosure of Personal Information

We may disclose personal information to:

Employees, contractors, and service providers engaged by us.

Third-party advertising and marketing platforms (Google, Meta, TikTok, LinkedIn, Microsoft Ads).

CRM, email marketing, and analytics providers (e.g., HubSpot, GoHighLevel, Klaviyo, Google Analytics).

Professional advisors (lawyers, accountants, consultants).

Regulators, enforcement agencies, or government authorities where required by law.

Other parties with your consent.

Where we disclose personal information to third parties, they may only use it for the specific purpose for which it is supplied.

Overseas Disclosure

We may store, process, or disclose your personal information outside Australia, including via cloud-based services and advertising platforms hosted overseas. Where we do so, we take reasonable steps to ensure recipients comply with the Privacy Act or are subject to equivalent privacy regimes.

Website Collection, Cookies & Analytics

We use cookies, pixels, and similar technologies to:

Store user preferences.

Track website traffic and user interactions.

Measure ad performance and optimise campaigns.

Deliver targeted advertising across multiple platforms.

We also use third-party analytics tools (such as Google Analytics) to collect non-identifiable usage data.

You can adjust your browser settings to refuse cookies, but this may limit website functionality.

Direct Marketing

We may use your personal information to send you marketing communications. You can opt out at any time by using the unsubscribe link or contacting us directly.

We may also disclose your information to third-party platforms to facilitate targeted advertising, subject to their privacy policies and your consent.

Management and Security of Personal Information

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. Measures include:

Password-protected systems and secure cloud storage.

Data encryption and secure transmission protocols.

Restricted employee access to sensitive data.

Regular review of security practices and monitoring of access attempts.

Access and Correction

You may request access to the personal information we hold about you, or ask us to correct it if it is inaccurate, out of date, or incomplete. We will respond within a reasonable timeframe (generally 30 days).

Complaints

If you have a complaint about how we have handled your personal information, please contact our Privacy Officer.

We will respond within 30 days. If you are not satisfied, you may escalate the complaint to the Office of the Australian Information Commissioner (OAIC):

Phone: 1300 363 992

Website: www.oaic.gov.au

Changes to This Policy

We may review and update this Privacy Policy from time to time. Updates will be published on our website with the “Last Updated” date noted.

Contact Us

For questions, access requests, or complaints, please contact our Privacy Officer:

Privacy Officer – Adalytic (Smith & Cor PTY LTD)

Email: [email protected]

Address: 22 Coriedale Drive, Coffs Harbour 2450